Free Ebooks

Introduction

Here's a quick marketing question for you: How often do you tweet? If you don't know what I'm talking about, you're missing out on one of the hottest marketing tools on the Internet today - Twitter.

What is Twitter?

Twitter is a micro-blogging site - meaning you can state your thoughts, views, opinions and links, but in a super-compact way. In fact, with Twitter, you only get to use 140 characters for each post, affectionately known as a tweet. At first glance, you may think 140 characters can't possibly give you enough room to say anything of value, but once you jump into the flow, you'll be amazed at the way Twitter can change your social media marketing world.

Introduction

Social Networking & Social

Marketing There's no denying that Social Networking is big and it's only going to get bigger. Social Networking is all about people connecting with people, and the Social Web Applications are the tools they're using to do it.

Social Marketing is when you apply these same tools to build your brand, expand your web network and promote your business. This ebook was originally written for 'photographers' but the Social Websites offer fantastic opportunities that can be used by any online business, so we decided to write this special edition for 'everyone'.