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What Is CPA?

The phrase "CPA" sounds about as exciting and attention-grabbing as accounting terms would sound to a quilting enthusiast. It's usually rattled off in this acronym form, and the assumption seems to be that you'll know what it is.

Acronyms (short forms based on initials of words in titles) intimidate people, so many new internet marketers tend to ignore or gloss over this marketing method - but "CPA" simply means "Cost Per Action" or "Cost Per Acquisition".

Cost Per Action means that your reader just has to take a specific action (E.G. input a valid email address, click on a link, request a free sample, etc.) Cost Per Acquisition means that your reader actually has to buy the product or subscription.